{"title":"Skincare","description":"\u003cp\u003eSkincare\u003c\/p\u003e","products":[{"product_id":"the-base-face-milk-us-4908","title":"The Base Face Milk - US 4908","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eLet your skin drink it in. This vegan face milk sinks in on contact, flooding skin with a calming boost of moisture. With every wear, it’s clinically proven to reduce redness, smooth texture, and strengthen the skin barrier. Lightweight and layerable, the versatile formula flexes to fit your ritual—use it as your moisturizer to lock in hydration, or under a cream when skin feels dry. It’s the perfect prep step before any \u003c\/span\u003e\u003ca href=\"\/collections\/complexion\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eILIA complexion product\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003e\u003cstrong\u003eFull Size: \u003c\/strong\u003e3.4 fl oz | 100 ml\u003cbr\u003e\u003cstrong\u003eMini Size:\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e1fl. oz. | 30ml\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size","offer_id":50447510077686,"sku":null,"price":13.92,"currency_code":"USD","in_stock":true},{"title":"Mini","offer_id":50447510110454,"sku":null,"price":6.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/ILIA_Face_Milk_Open_Seal_1200x1600_b6362854-293e-466f-8428-1056e02136fa.jpg?v=1776332864"},{"product_id":"barrier-build-skin-protectant-cream-us-6543","title":"Barrier Build Skin Protectant Cream - US 6543","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBuild a better barrier. This clean, non-comedogenic barrier cream is clinically proven to reduce the look of redness, strengthen the skin barrier, and hydrate all day with a silky, soft-touch finish. Boosted with Colloidal Oatmeal—an FDA-approved skin protectant—it calms, protects, and reinforces skin’s barrier function for less sensitive skin over time. Made with reactive complexions in mind, this hydrating moisturizer is thoughtfully formulated without fragrance and accepted by the National Eczema Association.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e1.69fl oz | 50ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cem\u003eThe National Eczema Association (NEA) Seal of Acceptance™ is displayed on products that meet the criteria set forth by the National Eczema Association and have been approved by NEA for use in the US and Canada.\u003c\/em\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50447510241526,"sku":null,"price":15.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/ILIA_2024_BARRIER-BUILD-SKIN-PROTECTANT-CREAM_CLOSED_CAN-NEA_1200x1600_V2_89a3263a-9e7b-4145-8995-4951e9164a0b.jpg?v=1776332865"},{"product_id":"bright-start-retinol-alternative-eye-cream-us-5290","title":"Bright Start Retinol Alternative Eye Cream - US 5290","description":"\u003cp\u003e\u003cspan\u003eSlow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks. With a weightless texture that layers seamlessly under makeup, Bright Start is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time. Light-reflecting pearl illuminates, and the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eSize: 0.5fl oz | 15ml\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003e\u003cspan\u003eAwards:\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e- \u003c\/span\u003eMarie Claire Beauty Awards (2025)\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e- \u003c\/span\u003eMarie Claire Beauty Awards (2024)\u003cbr\u003e- Bustle Beauty Awards (2024)\u003cstrong\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e- Allure Best of Beauty Awards \u003cspan\u003e(2023)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Editor's Choice, Well + Good (2023)\u003cbr\u003e- The Skincare Awards, Harper's Bazaar (2023)\u003cbr\u003e- Beauty Awards, SheFinds (2023)\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch5 data-pm-slice=\"1 1 []\"\u003eFormerly known as Bright Start Activated Eye Cream\u003c\/h5\u003e\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50447511257334,"sku":null,"price":11.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/IMG-3401_253d6c1d-660e-4862-beae-8a8d20217fda.jpg?v=1776332873"},{"product_id":"true-skin-radiant-priming-serum-us-9127","title":"True Skin Radiant Priming Serum - US 9127","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003eBridging the gap between makeup and skincare, ILIA’s True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Utilizing ingredients like Hibiscus Extract, Aloe and Beta-Glucan, this silicone-free primer helps to firm, moisturize and smoothes skin, while protecting it from harmful environmental factors that cause aging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eUpon application, the serum firms and minimizes the appearance of fine lines and wrinkles, while improving skin texture on dry down for a silky and soft-to-the-touch feel. Skin is left with a radiant glow and prepped for effortless makeup application that lasts\u003c\/span\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 1fl oz | 30 ml\u003c\/p\u003e\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Light It Up","offer_id":50447512666358,"sku":null,"price":12.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/Priming_Serum_B_resizedandbaseline_White_Background_facdb87a-8d88-4342-bd45-ec9ad5edfc6e.jpg?v=1776332884"},{"product_id":"lip-wrap-overnight-mask-us-6661","title":"Lip Wrap Overnight Mask - US 6661","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAn overnight mask that helps reveal your smoothest, softest lips. The potent, dual-action formula works like a facial for your lips, sweeping away dry, flaky skin while drawing in moisture to visibly renew and revitalize.\u003c\/p\u003e\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-7b5536bf-7fff-afd5-574c-f840d8369219\"\u003e\u003cspan\u003eHow it works:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/b\u003eThis clean, cushiony mask wraps lips in potent levels of exfoliating and hydrating ingredients. Papaya Enzymes gently buff away dead skin, clearing the way for moisture-magnifying Sea Succulent and plumping Hyaluronic Acid to sink in. Use it in the morning and at night to keep lips smooth, soft, and revived.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClinical Results:\u003c\/strong\u003e In an independent consumer-testing panel of 32 women ages 20-60:\u003c\/p\u003e\u003cp\u003eAfter 1 day \u003cbr data-mce-fragment=\"1\"\u003e- 94% noticed lips felt smoother\u003cbr data-mce-fragment=\"1\"\u003e- 97% said lips felt nourished\u003cbr data-mce-fragment=\"1\"\u003e- 91% said they got instant moisturizing results\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAfter 1 week \u003cbr\u003e- 97% noticed lips felt softer \u003cbr data-mce-fragment=\"1\"\u003e- 91% said lips felt more hydrated \u003cbr data-mce-fragment=\"1\"\u003e- 78% said lips felt plumper\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e0.34 fl oz | 10 ml\u003c\/p\u003e\u003c!----\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Default Title","offer_id":50447516532982,"sku":null,"price":6.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/Lip_Wrap_Hydrating_Mask_Open_resizedandbaseline_WhiteBackground_786b0d65-8314-478f-843c-3627414e4f15.jpg?v=1776332904"},{"product_id":"lip-wrap-reviving-balm-us-8534","title":"Lip Wrap Reviving Balm - US 8534","description":"\u003cp\u003e\u003cb\u003eWhat It Is: \u003c\/b\u003eAn everyday, barrier-building balm that hydrates lips instantly and over time with potent levels of Hyaluronic Acid and Sea Succulent.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat It Does: \u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eLip Wrap Reviving Balm quenches lips on first glide, wrapping them in a hug of hydration that lasts. 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For a lightweight boost of moisture, award-winning The Base Face Milk makes the perfect prep step under makeup, or on its own—delivering plumping Hyaluronic Acid to draw in hydration and smooth texture. Need a little extra nourishment? Top with Barrier Build Skin Protectant Cream—accepted by the National Eczema Association and boosted with FDA-approved Colloidal Oatmeal to calm skin and reduce the look of redness. The best part? Both formulas play the long game—clinically proven to reinforce skin’s barrier function for less sensitive skin over time. This clean, non-comedogenic duo brings layers of versatility to your routine, flexing to fit your skin’s daily needs.\u003cbr\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50447517450486,"sku":null,"price":29.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0802\/2622\/2326\/files\/The_Better_Barrier_Duo_Silo_White_1200x1600_c42981d2-5224-41f3-9e78-3e57edd2200b.jpg?v=1776332914"},{"product_id":"the-cleanse-soft-foaming-cleanser-us-5779","title":"The Cleanse Soft Foaming Cleanser - US 5779","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eReset your skin. This foaming facial cleanser feels like nothing—but does everything. Removes makeup, mineral SPF, and pollution without stripping. Respects pH for a healthy skin barrier. Replenishes hydration that’s normally lost during cleansing. 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